Sometime mistakes happen..

(WILL SAMSUNG GAIN BACK ITS POSITION AS A SMARTPHONE LEADER AGAIN? )

Samsung’s large-screened, stylus-toting Android smartphones launches on August 19. TIME describes it as “a modest but welcome improvement over its predecessor, offering a more ergonomic design, an enhanced stylus, the same camera as its Galaxy S7 cousin, and some software tweaks” and awards it 4.5 out of 5 stars.

Tales of Note 7 devices catching fire begin to spread. Samsung receives 92 reports of batteries overheating in Galaxy Note 7 phones in the U.S.; it says there were 26 reports of burns and 55 reports of property damage.

The world’s three largest carriers by passenger traffic, American Airlines, Delta Air Lines and United Airlines, say that employees will tell passengers at the gate and on board aircraft to keep the Note 7 switched off until they deplane.

In total, Samsung recalls 2.5 million of the new Notes across 10 worldwide markets, including one million in the U.S. More than 500,000 replacement units of the device are shipped to carrier and retail stores in the U.S.

Samsung’s market value begins to plummet as shares fall to their lowest level in nearly two months on Sept. 12. Investors wipe 15.9 trillion won ($14.3 billion) off the South Korean firm’s market capitalization as a series of warnings from regulators and airlines around the world raised fears for the future of the device.

Analysts say the recall could have a lasting impact on the $211 billion company’s brand image, which could derail a recovery in its smartphone market share against rivals like Apple Inc. Some estimate the firm might lose $5 billion won worth of revenue after accounting for recall costs.

New reports suggest replacement phones are also catching fire.

On Oct. 9, Samsung stops exchanging recalled Note 7 devices due to reports of replacement phones catching fire, just as the original phones did.

The week before, a Southwest Airlines flight is evacuated because of a phone that is smoking and making “popping” noises after it is turned off.

The Note 7 battery problem will now sow seeds of doubt about all future Samsung phones and also about Samsung's customer service and capacity to make things right in similar cases.

 SAMSUNG GALAXY NOTE 7 TRAGEDY

Once the leader in the smartphone market who was deemed by even its critics to have had nothing short of a winner-take-all yearwas hit by a blow when In the midst of what is sure to have some think twice about picking up another “Galaxy,” it is said that the Note 7 recall has dealt a “deadly blow to the Galaxy Note brand,” that Samsung cannot recover from this, and that its best strategy is to scrap the cherished brand.

It is a costly mistake, beyond financial, since individuals were injured and the Galaxy Note brand along with it.

Samsung shares were trading at 1.65 million won -- down 3.2 percent.

Baystreet Research’s latest report says that Samsung’s total US smartphone sales are down 6% (to 7.2 million units) for the third quarter, year-on-year.

Major partners like Oculus also removed support for Note 7 on Gear VR.

The Note 7 features that “Samsung Cloud” was also taken on hold because of the death of the Galaxy Note phone.

Samsung saw $22 billion (£16bn) wiped off its market value in just two days.

The sales of future premium phones like the upcoming Samsung Galaxy S8 may be affected. It’s a natural reaction that we’re guessing the same will happen to other Galaxy phones. Even the Galaxy S7 is also now receiving the negative effect but Samsung already said that the S7 phones are safe.

KEY BENEFICIARIES

     

They will be benefited by looking into the future prospects of business and avoiding marketing myopia and will take up Issues which should be part of the company mission, vision and objectives on which Samsung has not kept a tight hold.

Those are:-

·         Accept and Value Customer Feedback.

·         Use Effective Problem Solving Techniques.

·         Use Advanced Quality Product Planning.

·         Know and Understand the Real Cost of Quality.

·         Never Lose Customer Focus.

Samsung loosed on these aspects which has lead to downfall of such a giant enterprise.

Rushing a product to the market costed billions in the back end.

2) Customers will be benefited as the Galaxy Note 7 has again bought in needs to shine a light on PRE-ORDERING, smartphone reviews, and how we think about our devices.

Early adopters constantly run into issues like this with new tech. Sure, it may be the second generation (or fourth, fifth, sixth) of a device, but that doesn’t mean it is incapable of a catastrophic failure.

Samsung again bought in concept of “STOP PRE-ORDERING!” as said by video games critics and Samsung fans.

Customers will understand the importance of long review periods and will actually take the time to do   reviews thoroughly.

Judge Companies on its actions, not its words.

There has certainly been a short-term financial hit to Samsung's bottom line. Recalls are expensive with no commercial upside. Samsung's losses could be as high as one billion dollars. Expect this to be reflected over two or three quarters of financial reports from the South Korean company.

There's also the loss of income from not having the Galaxy Note 7 on sale. The phablet was expected to match the sales of the Galaxy S7 and S7 Edge. With the Note 7 removed from the market there was room for the competition to pick up potential sales. Google's Pixel XL was an obvious beneficiary with many of the geekerati promoting it as an alternative. As a new brand in the market with limited stock the Pixel XL certainly had a sales boost but Google did not have the resources to fully exploit the gap in the market.

Neither did Apple. Although the iPhone 7 Plus is a natural competitor to the Note 7's phablet form factor it also suffered the usual stock shortages that feature during the launch period of a new Apple device. No doubt other Android device manufacturers saw increased sales, but no handset stepped up to dominate the vacated space.