Source:Emblix Solutions
Managers of today are living in challenging
times. Business targets had never been more, work pressure and managing the
complexities of competition is keeping them on their toes all the time are the
rule of todays time
All those
who are able to adapt to the change in the market and able to assimilate along
with learn from tomorrow’s technology are able to run the race. Digital technology
has changed the business game.
In the case of courier industry,One can book a
consignment from any location to any location in the world and you can use the
track and trace feature to track the status of your parcel at any time. This
feature has a huge impact on a business
which is sending some important and time bound cargo or document to another
location.
it is very clear that the
businesses that have adapted to and embraced E Business and E Commerce have managed
to be successful in the industry.
Migrating to an E Business environment is not at all easy and simple. Embracing e business
needs Organisations to change their business models, business strategies as
well as integrate the business processes with technology.
With times and
changing environment they grew to understood and appreciated the need to be
Customer oriented and Customer relationship management became a key focus area. Customer centric meant orienting the entire
organisation and all its functions and divisions to be responsive to the
internal and external customers.
Being customer
centric means re-inventing the business model where technology becomes the
driver and the key differentiator. The entire Organisation needs to uplift itself and graduate to new web enabling platforms
where speed, information, visibility and co-ordination of various transactions,
working of applications connecting different business processes form the
components of the entire business chain.
Speed is the essence of E
Commerce.
Why E commerce?
Organisations have begun adapt themselves to the markets and
customers so as to improve its product delivery along with Customer
relationship and loyalty. However, in a digital economy, they have tostay
updated according to the Customer behaviour. The challenge today is not only to
tune into the markets but also to anticipate and estimate the behaviour of the
customers in the digital market place
and serve the customers accordingly.
For any business, migrating to the new Net Economy has become
a necessity. The Companies which have successfully managed to change accoeding
to Customers on the internet are successful today.
The key differentiator can be said to be a
combination of technology as well as Customer Centric business focus.
In the
digital market where the competition, products and services are many, the speed
information has become the key differentiator.
E Marketing is different from the traditional marketing. It with
the help of technology and data warehousing has enabled to get to know and address the Customer on an
individual basis . The companies are able to reach, recognize and customize the
products according to the specific needs of an individual customer.
Customers buying behaviour and expectations are different, His
demands have now changed due speed and information. Social media networks are
emerging as the major influencers which
aids the buyers decision making and online financial services mechanism also
has changed the buyer’s preferences and methods of buying.
Changing dynamics
source:Emblix Solutions
With the advent of the
internet and big data analysis, organizations are able to use relationship
marketing and database mining as a powerful marketing tool to gain success of
the organisation This combination of the internet, technology and relationship
marketing is also known as customer relationship management.
Customer relationship
marketing uses different marketing tools like direct marketing, relationship marketing and
database mining to create useful customer relationship marketing strategy along
with looking for the changing market and customers needs.
Direct marketing serves at delivering product
communication and also product themselves to individual customers. It gives the
foundation to customer relationship management. The database mining serves as
the technology platform needed to store and use consumer related information
whenever needed.
The advantage of the
internet from relationship marketing is the level of interactivity. Organizations through email and
online chat can establish customer relationships and data collected from this
interaction will serve as a base for future product development ,offering and
other personalized services.
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